Digital is one channel not the only one
“Your brand is not your logo. It is all of the
associations & projections your customers put on you either with your input
or without it” – David Ogilvy
How do people experience you?
Worldes organized
space vs our spaces
Consumer oriented
“bad
library signage”
Clean & Clear
Professional
No one thinks a hoarder is a cutting edge thinker
Consistent signage
End cap displays = more sales
Plannagrams
Plan
Displays
a-c system wide
d branch
e community
f staff communication
standardize
help staff feel smart
help customers
Bags given to customers
Marketing is strategic (first
Vinyl signage
Get rid of little flyers
Handout one piece (calendar)
Black = chic
Wordmark = chic?
Geek chic
One click away campaign
Feature content no vendor
Hurting us from reputation perspective – need use style
guide
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