This was a very interesting lunch presentation. She discussed how Intermountain West Carnegie libraries used different types of marketing schema to bring the library to life in their community.
- Growth, capitalism, show we're an up and coming community with great economic prospects (promoted by Chambers of Commerce and business people)
- Family values, we're emphasizing family values and providing good clean activities (promoted by religious groups)
- Educating against repression (promoted by non-religious groups)
- Women's Clubs used different words, but in seemed that they were raising the educational and prestige tone of the community.