Indeed
Random thoughts:
Try content marketing (the stories of your library, services)
Define both your users and non users
Use surveys to learn about them
"We have something for everyone" is too broad Ask what they want, it allows you to tell them you already have it.
Define the competition
Create partnerships
Choose actions with measurable goals
Promote products/services then assess, get feedback
Policies/procedures for events
Treat the media as a separate target market
How do you want communications
Multiple choice answer surveys
Focus groups with prizes or gift cards
Talk benefits not products
Don't overlook internal marketing/communications
Be sure the Triangle is aligned in values:
Customers (patrons) Providers (employees) Organization (management)
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