Pocatello web conference

Opening session:

Virtual reality tour (click on door to go to next room)

WML (wireless markup language for web pages on pdas)

XSL (style sheets to go with XML)

Session 2A Web Site Usability: Keys to Making Online Shopping Easy & Fun

(see http://www.flaweddeb.com)

Credit Cards

http://www.merchant-accounts.net

swipe machines / software / real-time processing

visa & mc 80% of market = 1.3-5% of order

am exp 2.95-3.75% of order

disc 2.25-5.25% of order

Order Processing

Cyber Cash (3^rd party takes 1.5-2% of sale)

Firstdata.com (3^rd party)

Shopping Carts

http://www.arpanet.com/prelshop (free)

http://www.careyinternet.com/main/commerce (free)

http://www.quickstore.com (175$)

http://www.directhme.com (example of speed cart)

http://www.cdnow.com (example of standard cart)

3 click rule

Other

http://www.taxaware.com (taxes)

http://www.tandata.com (shipment tracking)

Customer Service

Returns policy

Help FAQ

Shipping costs & policies

My account

Store locator

Give incentive to sign up!

Make other purchase options available (fax, snail, phone)

Portal

One to one marketing

Track my order

Wish List

Gift registry

No more than 10 main links on navigation bar

First page is window shopping

Calls to action Act Now! Or Search

Timely Terms (i.e. today, now, month)

Session 3B Pushing the Envelope: Examples from the Web’s Cutting-Edge Designs

How to create 3d pictures or spin objects

Www.kaiden.com

Kaiden -> Software -> MGI Photovision (comes with Dreamweaver, plugin or applet)

VRTOOLBOX.com or VRPanoWorx (300$)

Seam or scene blending

Opening doors in 3d not available in MGI

IBM Hot Media

Ibm.com/hotmedia/

Related links -> developer resources -> stitching tool

Devoteen fabric does not reflect light

Circle of paper taped to tripod and marked with compass for degrees

GE easy turn turn table from walmart with graduated white tape in millimeters to spin object

Session 2C You Built it – But Will They Come? Essentials of Driving Traffic to Your Site

Search engine rankings (relevance, prominence, popularity)

Words into metatags

Words at top of pages

Wordtracker.com

Webposition.com

Use comment lines

Register “about us” pages

Use alt tags in images

Use keywords up to 7 times

Linkpopularity.com

Keyword at top & bottom of page

Thank you for visiting site xyz

Title 50 characters

Doorway pages

Session 2D Top Web Marketing Secrets Revealed!

Calls to action (words)

Contests

Added value

Quiz

Testimonials

Reviews

Polls

Message board

Guest book

Free stuff

Surveys

(kraftfoods.com, hallmark.com Greenfieldonline.com)

netmind.com (url minder) collect email addresses

accrue.com for insight on tracking software

or netgen.com (netanalysis)

webtrends.com

www.anybrowser.com

view page in other browsers

banner ads 15k max 468 x 60

button ads 125 x 125

www.thefreesite.com

www.coolsig.com

javascript on splash to detect if someones been there “skp splash”

YOU is a good word

Joeboxer.com

Willing to wait 8 seconds to load page