Opening session:
Virtual reality tour (click on door to go to next room)
WML (wireless markup language for web pages on pdas)
XSL (style sheets to go with XML)
Session 2A Web Site Usability: Keys to Making Online Shopping Easy & Fun
(see http://www.flaweddeb.com)
Credit Cards
http://www.merchant-accounts.net
swipe machines / software / real-time processing
visa & mc 80% of market = 1.3-5% of order
am exp 2.95-3.75% of order
disc 2.25-5.25% of order
Order Processing
Cyber Cash (3rd party takes 1.5-2% of sale)
Firstdata.com (3rd party)
Shopping Carts
http://www.arpanet.com/prelshop (free)
http://www.careyinternet.com/main/commerce (free)
http://www.quickstore.com (175$)
http://www.directhme.com (example of speed cart)
http://www.cdnow.com (example of standard cart)
3 click rule
Other
http://www.taxaware.com (taxes)
http://www.tandata.com (shipment tracking)
Customer Service
Returns policy
Help FAQ
Shipping costs & policies
My account
Store locator
Give incentive to sign up!
Make other purchase options available (fax, snail, phone)
Portal
One to one marketing
Track my order
Wish List
Gift registry
No more than 10 main links on navigation bar
First page is window shopping
Calls to action Act Now! Or Search
Timely Terms (i.e. today, now, month)
Session 3B Pushing the Envelope: Examples from the Web’s Cutting-Edge Designs
How to create 3d pictures or spin objects
Www.kaiden.com
Kaiden -> Software -> MGI Photovision (comes with Dreamweaver, plugin or applet)
VRTOOLBOX.com or VRPanoWorx (300$)
Seam or scene blending
Opening doors in 3d not available in MGI
IBM Hot Media
Ibm.com/hotmedia/
Related links -> developer resources -> stitching tool
Devoteen fabric does not reflect light
Circle of paper taped to tripod and marked with compass for degrees
GE easy turn turn table from walmart with graduated white tape in millimeters to spin object
Session 2C You Built it – But Will They Come? Essentials of Driving Traffic to Your Site
Search engine rankings (relevance, prominence, popularity)
Words into metatags
Words at top of pages
Wordtracker.com
Webposition.com
Use comment lines
Register “about us” pages
Use alt tags in images
Use keywords up to 7 times
Linkpopularity.com
Keyword at top & bottom of page
Thank you for visiting site xyz
Title 50 characters
Doorway pages
Session 2D Top Web Marketing Secrets Revealed!
Calls to action (words)
Contests
Added value
Quiz
Testimonials
Reviews
Polls
Message board
Guest book
Free stuff
Surveys
(kraftfoods.com, hallmark.com Greenfieldonline.com)
netmind.com (url minder) collect email addresses
accrue.com for insight on tracking software
or netgen.com (netanalysis)
webtrends.com
www.anybrowser.com
view page in other browsers
banner ads 15k max 468 x 60
button ads 125 x 125
www.thefreesite.com
www.coolsig.com
javascript on splash to detect if someones been there “skp splash”
YOU is a good word
Joeboxer.com
Willing to wait 8 seconds to load page
