tag:blogger.com,1999:blog-362682932024-03-12T21:56:01.083-07:00Library BanterUnknownnoreply@blogger.comBlogger278125tag:blogger.com,1999:blog-36268293.post-1906018262930213602017-12-05T19:28:00.003-08:002017-12-05T19:28:57.131-08:00Other sessions from LMCC 2017 <b>Space Study: </b><br />
<br />
Akron University Library survey's the in building users simple coded paper survey, delivered by library student employees who they
pretrained to deliver the survey. Surveys were returned to a drop box near the
exit doors.<br />
<br />
Results <a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38147749834/in/album-72157688047367542/" title="_JLS1796"><img alt="_JLS1796" height="427" src="https://farm5.staticflickr.com/4572/38147749834_51a4961f06_z.jpg" width="640" /></a><br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/37976890795/in/album-72157688047367542/" title="_JLS1800"><img alt="_JLS1800" height="427" src="https://farm5.staticflickr.com/4577/37976890795_339a985c8e_z.jpg" width="640" /></a><br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/24991408648/in/album-72157688047367542/" title="_JLS1802"><img alt="_JLS1802" height="427" src="https://farm5.staticflickr.com/4575/24991408648_03449afb4b_z.jpg" width="640" /></a>
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<br />
Used the survey to change things, refreshed study rooms, added comfy bean bag
chairs, udpated charging stations, scientific calculators for checkout, mobile
whiteboards. Also updated signage on quiet floor.<br />
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<b>Human Centered Design for Building Signage</b><br />
<br />
<b></b><a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38863337021/in/album-72157688047367542/" title="_JLS1870"><img alt="_JLS1870" height="427" src="https://farm5.staticflickr.com/4535/38863337021_1774db1842_z.jpg" width="640" /></a><br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/24991475608/in/album-72157688047367542/" title="_JLS1879"><img alt="_JLS1879" height="427" src="https://farm5.staticflickr.com/4551/24991475608_5b622c2f40_z.jpg" width="640" /></a>
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<br />
Library Lingo is not User Friendly
Single service point titled "Central Services Desk" changed to<br />
"Main Desk"
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/27086902989/in/dateposted/" title="_JLS1886"><img alt="_JLS1886" height="427" src="https://farm5.staticflickr.com/4520/27086902989_2b16a66f03_z.jpg" width="640" /></a>
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<br />
"Design is the silent ambassador of your brand" - Paul Rand
Comprehensive design applied to signage at the Fondren Library:
The building in color identified sectors<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38147871014/in/photostream/" title="_JLS1890"><img alt="_JLS1890" height="427" src="https://farm5.staticflickr.com/4535/38147871014_9f2246f774_z.jpg" width="640" /></a>
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Elevator wrap with wayfinding floor map
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/23998602037/in/photostream/" title="_JLS1893"><img alt="_JLS1893" height="427" src="https://farm5.staticflickr.com/4570/23998602037_bcbb8a347a_z.jpg" width="640" /></a>
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Color scheme applies to study rooms in specific buildings
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/27086970239/in/photostream/" title="_JLS1900"><img alt="_JLS1900" height="427" src="https://farm5.staticflickr.com/4548/27086970239_478f51f2d4_z.jpg" width="640" /></a>
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Front door vinyl
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/37977024755/in/photostream/" title="_JLS1904"><img alt="_JLS1904" height="427" src="https://farm5.staticflickr.com/4536/37977024755_bb720852e9_z.jpg" width="640" /></a>
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On color wall
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38147964774/in/photostream/" title="_JLS1906"><img alt="_JLS1906" height="427" src="https://farm5.staticflickr.com/4547/38147964774_e91624a980_z.jpg" width="640" /></a>
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Used Hexagon to match floor and desks
More wayfinding
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/24991579548/in/photostream/" title="_JLS1913"><img alt="_JLS1913" height="427" src="https://farm5.staticflickr.com/4545/24991579548_38961dab08_z.jpg" width="640" /></a>
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More signage used across buildings
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/27087022329/in/photostream/" title="_JLS1914"><img alt="_JLS1914" height="427" src="https://farm5.staticflickr.com/4542/27087022329_cc03f13d82_z.jpg" width="640" /></a>
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Handouts to match signage
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/27086813389/in/photostream/" title="_JLS1915"><img alt="_JLS1915" height="427" src="https://farm5.staticflickr.com/4569/27086813389_38efb94588_z.jpg" width="640" /></a>
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<br />
Walk through the building to find out how your signage works.
Another wayfinding
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/27087036859/in/photostream/" title="_JLS1920"><img alt="_JLS1920" height="427" src="https://farm5.staticflickr.com/4536/27087036859_fdbd65b08e_z.jpg" width="640" /></a>
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A comprehensive directory near the entrance
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/27087057069/in/photostream/" title="_JLS1922"><img alt="_JLS1922" height="427" src="https://farm5.staticflickr.com/4524/27087057069_261fb8c029_z.jpg" width="640" /></a>
<br />
<br />
Always do a print test of font size and color<br />
Less words = more likely to be read/used<br />
<br />
<b>Resources </b><br />
<i>Useful, Usable, Desirable </i>by Aaron Schmidt and Amanda Etches<br />
<i>Service Innovation Handbook </i>by Lucy Kimball<br />
<i>UX for the Masses </i>website<br />
<i>Usability.gov </i><br />
<i>Guerilla UX Research Methods </i>by Russ Unger and Todd Zaki Warfel<br />
<i>Don't Make Me Think </i>by Steve Krug<br />
<i>Rocket Surgery Made Easy </i>by Steve Krug<br />
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-43950644274640872482017-12-05T14:56:00.001-08:002017-12-05T18:36:44.893-08:00Marketing Keynote by Gina Millsap - LMCC 2017Gina Millsap is the chief executive officer of the Topeka & Shawnee County Public Library.
<br />
<br />
Began with great funny library promo video from the Topeka and Shawnee CPL: <a href="https://youtu.be/IfNfnL64rOQ">https://youtu.be/IfNfnL64rOQ</a><br />
<br />
More of marketing materials based on this video are found
<a href="https://tscpl.org/books-movies-music/checkitout">https://tscpl.org/books-movies-music/checkitout</a><br />
<br />
Notes:<br />
<br />
Your Brand is what people say about you when you're not in the room. -- Bezos<br />
<br />
This library hired an outside firm and nine months later fired them.<br />
<br />
They broke many of the rules of creating a plan.<br />
<br />
Created core values including:<br />
<br />
<ul>
<li>Excellence </li>
<li>Accountability </li>
<li>Literacy </li>
<li>Freedom </li>
<li>Teamwork </li>
<li>Curiosity </li>
</ul>
<br />
Brand is what people feel about the library not what the library has<br />
<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38825370672/in/album-72157688047367542/" title="_JLS1749"><img alt="_JLS1749" height="427" src="https://farm5.staticflickr.com/4578/38825370672_742fb29e68_z.jpg" width="640" /></a><br />
<br />
<script async="" charset="utf-8" src="//embedr.flickr.com/assets/client-code.js"></script>Their new brand is Stay Curious<br />
<br />
Additionally they created
Project forms/tickets
Web based event registration
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-23205082664427336192017-12-05T14:46:00.002-08:002017-12-05T14:46:47.898-08:00Notes from the Marketing Plan Track - LMCC2017My favorite slide from the conference:<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/23975593787/in/photostream/" title="_JLS1651"><img alt="_JLS1651" height="427" src="https://farm5.staticflickr.com/4532/23975593787_33d7621e8d_z.jpg" width="640" /></a><br />
<br />
<br />
Indeed<br />
<script async="" charset="utf-8" src="//embedr.flickr.com/assets/client-code.js"></script>
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/37953584445/in/dateposted/" title="_JLS1643"><img alt="_JLS1643" height="427" src="https://farm5.staticflickr.com/4570/37953584445_4e41bae1be_z.jpg" width="640" /></a><script async="" charset="utf-8" src="//embedr.flickr.com/assets/client-code.js"></script>
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<br />
Random thoughts:<br />
Try content marketing (the stories of your library, services)<br />
<br />
Define both your users and non users<br />
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Use surveys to learn about them<br />
<br />
"We have something for everyone" is too broad
Ask what they want, it allows you to tell them you already have it.<br />
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Define the competition<br />
<br />
Create partnerships<br />
<br />
Choose actions with measurable goals<br />
<br />
Promote products/services then assess, get feedback<br />
<br />
Policies/procedures for events<br />
<br />
Treat the media as a separate target market<br />
<br />
How do you want communications<br />
<br />
Multiple choice answer surveys<br />
<br />
Focus groups with prizes or gift cards<br />
<br />
Talk benefits not products<br />
<br />
Don't overlook internal marketing/communications<br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/23975593367/in/photostream/" title="_JLS1673"><img alt="_JLS1673" height="427" src="https://farm5.staticflickr.com/4531/23975593367_d5befe44d9_z.jpg" width="640" /></a><br />
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<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/23975592977/in/dateposted/" title="_JLS1674"><img alt="_JLS1674" height="427" src="https://farm5.staticflickr.com/4537/23975592977_b11baa6a74_z.jpg" width="640" /></a>
<br />
<br />
Be sure the Triangle is aligned in values:<br />
Customers (patrons) Providers (employees)
Organization (management)<br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/23975594407/in/photostream/" title="_JLS1704"><img alt="_JLS1704" height="427" src="https://farm5.staticflickr.com/4538/23975594407_7344d4df0f_z.jpg" width="640" /></a><br />
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-4685146625506573512017-12-05T14:31:00.001-08:002017-12-05T18:37:15.979-08:00Keynote: Libraries, Crises, and Social Media - LMCC2017Keynote Speech by Shel Holtz of www.holtz.com<br />
<br />
Shel Holtz is principal of Holtz Communication + Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts.<br />
<br />
Nobody expects their library to end up at the center of a firestorm, but it happens. How you handle it can affect everything from the public’s perception of your library to the budget allocated to it. In today’s social-media-connected and mobile-dominant media environment—where local engagement rules—the rules of crisis communication are changing.<br />
<br />
My takeaways:<br />
<br />
Preparation for a crisis, aka how to avoid them<br />
1. Discuss possible issues and risks<br />
2. Engage in communication before it becomes a crisis<br />
3. There is no such thing as a pr crisis, it is an operational crisis<br />
4. Characteristics of a crisis<br />
a. Lack of policy<br />
b. Lack of training<br />
<br />
Respond when you find yourself in crisis<br />
1. Respond quickly, accurately, and professionally<br />
2. Be honest<br />
3. Acknowledge mistakes and errors<br />
4. Perceptions should be treated as facts<br />
5. Stay out of public confrontations<br />
<br />
Pay attention and respond with your values.<br />
<br />
Be Human, Be Visible<br />
<br />
Change the focus of the conversation<br />
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Crisis Example
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/24967215868/in/photostream/" title="_JLS1591"><img alt="_JLS1591" height="427" src="https://farm5.staticflickr.com/4552/24967215868_0035f55b29_z.jpg" width="640" /></a>
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38839523721/in/dateposted/" title="_JLS1614"><img alt="_JLS1614" height="427" src="https://farm5.staticflickr.com/4564/38839523721_a1b09acb0c_z.jpg" width="640" /></a>
<br />
<br />
Example of an entertaining and engaging crisis
<a href="http://www.bbc.com/news/uk-england-london-29656674">http://www.bbc.com/news/uk-england-london-29656674</a><br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-75896727895748490692017-11-28T14:43:00.000-08:002017-12-06T14:44:26.155-08:00Donor signage ideas from the Dallas ZooI like how they honor everyone who donates to the zoo! And it is a fabulous zoo.<br />
<br />
A giraffe:<br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/27087149389/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN" title="_JLS0856"><img alt="_JLS0856" height="640" src="https://farm5.staticflickr.com/4524/27087149389_463cc4961e_z.jpg" width="427" /></a><br />
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<script async="" charset="utf-8" src="//embedr.flickr.com/assets/client-code.js"></script>
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38833070752/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0854"><img alt="_JLS0854" height="640" src="https://farm5.staticflickr.com/4533/38833070752_91bc6ce151_z.jpg" width="427" /></a><br />
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<br />
Another sign<br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/24988104708/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0581"><img alt="_JLS0581" height="640" src="https://farm5.staticflickr.com/4519/24988104708_a087453e6d_z.jpg" width="427" /></a><br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/37973485855/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0579"><img alt="_JLS0579" height="640" src="https://farm5.staticflickr.com/4544/37973485855_5b0f02da39_z.jpg" width="427" /></a><br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/24988120578/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0580"><img alt="_JLS0580" height="640" src="https://farm5.staticflickr.com/4577/24988120578_80b65d4449_z.jpg" width="427" /></a><br />
<br />
The Hippo exhibit walkway<br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38144524914/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0585"><img alt="_JLS0585" height="427" src="https://farm5.staticflickr.com/4555/38144524914_2ed0e1e991_z.jpg" width="640" /></a><br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/27083804159/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0591"><img alt="_JLS0591" height="427" src="https://farm5.staticflickr.com/4534/27083804159_5160900346_z.jpg" width="640" /></a><br />
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<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/24988034878/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0586"><img alt="_JLS0586" height="427" src="https://farm5.staticflickr.com/4563/24988034878_ac425b054f_z.jpg" width="640" /></a>
<br />
<br />
On the way to the Family section
<a href="http://www.dallaszoo.com/exhibits-experiences/lacerte-family-childrens-zoo/">http://www.dallaszoo.com/exhibits-experiences/lacerte-family-childrens-zoo/</a><br />
<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/24986840518/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0102"><img alt="_JLS0102" height="427" src="https://farm5.staticflickr.com/4534/24986840518_4c3ef2b320_z.jpg" width="640" /></a><br />
<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38828310172/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0100"><img alt="_JLS0100" height="427" src="https://farm5.staticflickr.com/4548/38828310172_9384cb5800_z.jpg" width="640" /></a>
<br />
<br />
And another section<br />
<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/27082648729/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0097"><img alt="_JLS0097" height="427" src="https://farm5.staticflickr.com/4573/27082648729_850c0e1c98_z.jpg" width="640" /></a><br />
<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/38143103024/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="_JLS0096"><img alt="_JLS0096" height="640" src="https://farm5.staticflickr.com/4549/38143103024_b9b151588b_z.jpg" width="427" /></a><br />
<br />
All very cool ideas. - JennyUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-85692772778876083602017-09-05T14:16:00.000-07:002017-12-06T14:16:58.169-08:00Print MarketingNotes from a workshop<br />
<br />
Creating Print Content<br />
<br />
Define your audience<br />
i.e. college bound students<br />
<br />
Define their information gathering needs<br />
* majors, social life, financial aid...<br />
<br />
Match print materials in look/style to the website<br />
<br />
Print should supplement what is online<br />
<br />
Print is expensive. What is the most valuable thing for the student to know in their decision making process<br />
<br />
Let students know what the next 4-5 years look like<br />
<br />
Tone & Voice should be conversational. Avoid institutional speak/jargon<br />
<br />
Build belief in the brand/message<br />
<br />
Be real<br />
<br />
Clear, concise 'what do you want them to do next'<br />
<span style="white-space: pre;"> </span>'what should they do next'<br />
<br />
Share profiles not just the top but the interesting<br />
<br />
Students & Parents are different audiences especially where images/photographs are concerned.<br />
<br />
Students like<br />
hand on<br />
drone shots<br />
study groups<br />
residence halls <br />
<br />
Students do not like<br />
fake lecture<br />
stylized<br />
too many shiny happy people<br />
over representing diversity if it does not exist in the population<br />
<div>
<br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-54517078663008370362017-07-31T14:47:00.000-07:002017-12-06T14:48:30.094-08:00Donor signage ideas from the Perot Museum, DallasDonor wall<br />
<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/35446579533/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="Perot museum, Dallas TX"><img alt="Perot museum, Dallas TX" height="640" src="https://farm5.staticflickr.com/4322/35446579533_1de8bee026_z.jpg" width="480" /></a><br />
<br />
<script async="" charset="utf-8" src="//embedr.flickr.com/assets/client-code.js"></script>
Donor wall 2<br />
<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/36084447972/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="IMG_0199"><img alt="IMG_0199" height="640" src="https://farm5.staticflickr.com/4294/36084447972_1c4d054392_z.jpg" width="480" /></a><br />
<br />
<script async="" charset="utf-8" src="//embedr.flickr.com/assets/client-code.js"></script>
The bigger the gift...<br />
<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/jsemenza/36251864955/in/photolist-HgAHP4-22axD1C-217YFNE-ZRA3nn-E57DF9-E57yXw-217GEjE-HgizoF-E57dcy-E516a9-22cPyQ8-22a8eRE-22cPkAH-HgcDVt-217znDj-W1hZ9Z-WYEedG-Xeshsp-EaJ8Nx-Eh5Z5d-DLQ1Dc-AMnpQN-zSM2Qc-AbFhF3-APDimF-AMkYNA-AMkTuj-AbEtqv-qvqvG9-qMZDDM-qMVsyL-pQZACL-qvxHon-qvxHk6-qvrk2S-qvrjEj-jdnYnq-fm5zFi-drvevq-drvaTE-druZ8c-czZPPU-czZPJQ-cyK95b-cyK8XN-cyK8QG-cyK8Ky-cyK8zd-cyK8uN-cyK8mN/" title="IMG_0196"><img alt="IMG_0196" height="640" src="https://farm5.staticflickr.com/4323/36251864955_975710eba8_z.jpg" width="480" /></a><script async="" charset="utf-8" src="//embedr.flickr.com/assets/client-code.js"></script>
<br />
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-63259280153292648402017-01-03T09:36:00.004-08:002017-01-03T09:36:38.437-08:00Evaluation SeasonIt's that time of year when performance evaluations are written. I don't know about anyone else but I sometimes struggle with writing both my own self-evaluation and the evaluations for my staff. I'm always looking for better ways, different words/phrases, to create these documents.<br />
<br />
I think this is a useful article on how to write one for someone you supervise:
<i><a href="http://www.businessnewsdaily.com/5760-write-good-performance-review.html" target="_blank">Writing a Good Performance Review</a></i> at Business News Daily<br />
<br />
Here's a useful article for writing your own: <i><a href="http://www.amanet.org/training/articles/How-to-Write-Your-Own-Performance-Review.aspx" target="_blank">How to Write Your Own Performance Review</a></i> from the American Management Association.<br />
<br />
Or try this one:<br />
<a href="http://www.halogensoftware.com/blog/how-to-write-a-great-self-appraisal-in-six-steps" target="_blank"><i>Six steps to completing a great self-appraisal</i> </a>at TalentSpace.<br />
<br />
And best of all, here's a list of useful phrases!
<a href="https://www.tinypulse.com/blog/sk-useful-phrases-performance-reviews" target="_blank"><i>100 Useful Phrases for Performance Reviews</i> </a>at TinyPulse<br />
<br />
And remember, when in doubt Google it.
Of course there are lots of books on these topics and I have found that when I'm really stuck I go upstairs and browse the Manager/Supervisor section HF for inspiration. Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-72673590881756435312016-11-18T14:29:00.000-08:002016-12-21T14:29:35.726-08:00Session: Turning web traffic into foot traffic<div class="MsoNoSpacing">
Conversion<o:p></o:p></div>
<div class="MsoNoSpacing">
Visitor A -----Customer
B<o:p></o:p></div>
<div class="MsoNoSpacing">
Measure foot traffic<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Click through rates from newsletter<o:p></o:p></div>
<div class="MsoNoSpacing">
Customer Journey map<o:p></o:p></div>
<div class="MsoNoSpacing">
Know the journey<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
What steps user needs to take<o:p></o:p></div>
<div class="MsoNoSpacing">
Where are they getting hung-up?<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Work backwards<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<i>Web site what are
they clicking on, then what, then at what point should they come to the library
and what’s stopping them?<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Foot traffic = why motivate them to come in<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Place a hold – pick up a hold<o:p></o:p></div>
<div class="MsoNoSpacing">
Hours<o:p></o:p></div>
<div class="MsoNoSpacing">
Program<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Visit Holds
picked up<o:p></o:p></div>
<div class="MsoNoSpacing">
Holds Holds
placed<o:p></o:p></div>
<div class="MsoNoSpacing">
Authenticate Sign
on click thru<o:p></o:p></div>
<div class="MsoNoSpacing">
Select place
hold click thru<o:p></o:p></div>
<div class="MsoNoSpacing">
Search keyword
results<o:p></o:p></div>
<div class="MsoNoSpacing">
Homepage bounce
rate<o:p></o:p></div>
<div class="MsoNoSpacing">
Direct Google refer google analytic<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
You can’t manage what you can’t measure<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Advanced Class:<o:p></o:p></div>
<div class="MsoNoSpacing">
Dash, Echo, Fresh<o:p></o:p></div>
<div class="MsoNoSpacing">
Hold
– no funnel<o:p></o:p></div>
<div class="MsoNoSpacing">
Price does not equal Cost<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Friction is costly<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
What would success look like?<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
2 strategies<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Reduce steps (shorten the funnel)<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Expand the top of funnel (reasons to visit
library)<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Reno NV (?)<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<br />
<div class="MsoNoSpacing">
Amazon -> shows library results???<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-12651207610015342542016-11-18T14:28:00.000-08:002016-12-21T14:29:00.278-08:00Session: Auditing & Replacing Library Signage<div class="MsoNoSpacing">
Signs are living documents<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Signage <o:p></o:p></div>
<div class="MsoNoSpacing">
Communicates<o:p></o:p></div>
<div class="MsoNoSpacing">
Promotes (promotional)<o:p></o:p></div>
<div class="MsoNoSpacing">
Provides direction (directional)<o:p></o:p></div>
<div class="MsoNoSpacing">
Describes policies (informational)<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Bad signage<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Too many <o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Poor placement<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Inconsistent design (=
confusing)<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Punitive<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Too much text<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Clutter<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Handwritten<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Tape<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
<br /></div>
<div class="MsoNoSpacing">
Must have a controlled thesaurus for signage<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Signs:<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->In house (DIY)<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Permanent (institutional)<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Temporary (i.e. out of order)<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->4.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->External (for the public)<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Get buy-in from Dean to remove<o:p></o:p></div>
<div class="MsoNoSpacing">
Outdated<o:p></o:p></div>
<div class="MsoNoSpacing">
Punitive<o:p></o:p></div>
<div class="MsoNoSpacing">
Text
heavy<o:p></o:p></div>
<div class="MsoNoSpacing">
Hand
written<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
People are not going up to a sign to read the fine print<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Literature says san serif for readability<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Assessment = survey the employees for prefereed font,
size, language<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Buy in can be challenging<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b>“24x36” no more
than 5 words with real photos<o:p></o:p></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Students feel offended by passive aggressive signage<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Create design templates<o:p></o:p></div>
<div class="MsoNoSpacing">
Track location of signs<o:p></o:p></div>
<div class="MsoNoSpacing">
Be mindful of placement<o:p></o:p></div>
<div class="MsoNoSpacing">
Remove ½ the signs<o:p></o:p></div>
<div class="MsoNoSpacing">
Avoid glare (laminating)<o:p></o:p></div>
<div class="MsoNoSpacing">
No all caps<o:p></o:p></div>
<div class="MsoNoSpacing">
Co-brand & depart name<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Bump points or touch points for signs<o:p></o:p></div>
<div class="MsoNoSpacing">
Where
decision points such as elevator or top of stairs<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Used a red border onpolicy signs<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Signs… the library is not a parking lot<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Silent study (that’s all the sign says)<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
ADA: avoid glare, embrace contrast<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Respect sign/campaign, not code of contact that looked
like constitution<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Signs on easels or holders not on walls, furniture<o:p></o:p></div>
<div class="MsoNoSpacing">
No fancy fonts<o:p></o:p></div>
<div class="MsoNoSpacing">
No posting on doors & walls<o:p></o:p></div>
<div class="MsoNoSpacing">
No visible tape<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Signage Policy (LMAO) ACRL<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
1-2 people designated signage team. Get buy in if
possible, at least from Dean<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Data for buy-in/focus groups<o:p></o:p></div>
<div class="MsoNoSpacing">
Enforce policies or don’t have them.<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Weekly signage stroll<o:p></o:p></div>
<br />
<div class="MsoNoSpacing">
Markaaronpolger.wix.com/hello<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-31283954071211580382016-11-18T14:27:00.001-08:002016-12-21T14:28:23.139-08:00Session: Assessing Transformative Programming<div class="MsoNoSpacing">
Forget gate count<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Facebook to geolocate people around the building<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Loyola programs:<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Haunted library – theater arts do it –
storytelling<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Story time for ELC equivalent<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Therapy dogs<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Art workshops<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Speaker series (banned books)<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Opening receptions for exhibitions<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Faculty Pub Night<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 56.25pt; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]-->Call
for proposals<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 56.25pt; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]-->9
faculty present<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 56.25pt; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]-->With
pub food<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 56.25pt; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]-->7
years so far<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Collaborate with many partners<o:p></o:p></div>
<div class="MsoNoSpacing">
Plan 5-8 months ahead<o:p></o:p></div>
<div class="MsoNoSpacing">
Think about assessment<o:p></o:p></div>
<div class="MsoNoSpacing">
Used to collect paper forms – still do<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Word of mouth is best marketing<o:p></o:p></div>
<div class="MsoNoSpacing">
Reaching out to individual faculty members instead of
flyers<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be specific (will learn, change behavior)<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Measureable (no more than 2 indicators)<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Focus on what participants will do<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Blooms taxonomy<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .25in;">
Remembering<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .25in;">
Understanding<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .25in;">
Applying<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .25in;">
Analyzing<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .25in;">
Evaluating<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .25in;">
Creativity<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .25in;">
How do we measure this?<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Human library event<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Learning outcome: participants will recognize
and/or demonstrate importance of conversation as a means to addres issues of
discrimination, prejudice and stigma<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Survey to measure outcome<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 56.25pt; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]-->Did
you learn anything about discrimination, prejudice or stima? If so or if not,
what did you learn?<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
This survey question is a shows a demonstrable change to
perception<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Long Night Against Procrastination event<o:p></o:p></div>
<div class="MsoNoSpacing">
8 pm – am<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Quiet, structured, comfy<o:p></o:p></div>
<div class="MsoNoSpacing">
8:00 registration<o:p></o:p></div>
<div class="MsoNoSpacing">
Study<o:p></o:p></div>
<div class="MsoNoSpacing">
Breaks <o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Chair yoga<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Pizza<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Coffe<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Goody bags<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
Bubble wrap 5 minutes<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Goal/Learning outcome – feel they made
significant progress<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Assessment<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 56.25pt; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]-->Rate
elements of programs<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 56.25pt; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]-->What
did you accomplish<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 56.25pt; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]-->What
was the best part?<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Programming Rubric<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Why did you decide to attend?<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What did you learn?<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Was there anything that surprised you?<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->4.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Demographic questions<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->5.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Thank you. To be entered into our drawing for
$100 amazon year end card <o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->6.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Join the mailing list<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Make a big deal about end of year winner. <o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Feedback form on chairs at event<o:p></o:p></div>
<br />
<div class="MsoNoSpacing">
<br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-41703492460002212112016-11-18T14:27:00.000-08:002016-12-21T14:27:36.460-08:00Session: Canva 101<div class="MsoNoSpacing">
Letterspacing (consistent fonts across all channels,
cushion size)<o:p></o:p></div>
<div class="MsoNoSpacing">
Does physical signage too<o:p></o:p></div>
<div class="MsoNoSpacing">
How it’s done (color coded signage types)<o:p></o:p></div>
<div class="MsoNoSpacing">
Rules a different color i.e. 15 minute scanner limit<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Infographics<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Print vinyl stickers<o:p></o:p></div>
<div class="MsoNoSpacing">
White font on color photo<o:p></o:p></div>
<div class="MsoNoSpacing">
Transparent color block (blur filter in advanced)<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Guided pathways model<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Contrast (font & color)<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Design school on Canva – tutorials<o:p></o:p></div>
<div class="MsoNoSpacing">
‘color picker’ browser extension<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Unsplash.com<o:p></o:p></div>
<div class="MsoNoSpacing" style="text-indent: .5in;">
High res photos for all uses<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: 20.25pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Whatthefont<o:p></o:p></div>
<br />
<div class="MsoNoSpacing" style="text-indent: .5in;">
Identify font from photo<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-45472013360648537002016-11-18T14:25:00.000-08:002016-12-21T14:26:48.282-08:00Session: A Marketing Approach <div class="MsoNoSpacing">
Digital is one channel not the only one<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
“Your brand is not your logo. It is all of the
associations & projections your customers put on you either with your input
or without it” – David Ogilvy<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
How do people experience you?<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Worldes organized
space vs our spaces<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Consumer oriented <o:p></o:p></div>
<div class="MsoNoSpacing">
“bad
library signage”<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Clean & Clear<o:p></o:p></div>
<div class="MsoNoSpacing">
Professional <o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
No one thinks a hoarder is a cutting edge thinker<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Consistent signage <o:p></o:p></div>
<div class="MsoNoSpacing">
End cap displays = more sales <o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Plannagrams<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Plan<o:p></o:p></div>
<div class="MsoNoSpacing">
Displays <o:p></o:p></div>
<div class="MsoNoSpacing">
a-c system wide<o:p></o:p></div>
<div class="MsoNoSpacing">
d branch<o:p></o:p></div>
<div class="MsoNoSpacing">
e community<o:p></o:p></div>
<div class="MsoNoSpacing">
f staff communication<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
standardize<o:p></o:p></div>
<div class="MsoNoSpacing">
help staff feel smart<o:p></o:p></div>
<div class="MsoNoSpacing">
help customers<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Bags given to customers<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Marketing is strategic (first<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Vinyl signage<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Get rid of little flyers<o:p></o:p></div>
<div class="MsoNoSpacing">
Handout one piece (calendar)<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Black = chic<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Wordmark = chic?<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Geek chic<o:p></o:p></div>
<div class="MsoNoSpacing">
One click away campaign<o:p></o:p></div>
<div class="MsoNoSpacing">
Feature content no vendor<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<br />
<div class="MsoNoSpacing">
Hurting us from reputation perspective – need use style
guide<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-987665788028592402016-11-16T19:45:00.001-08:002016-11-16T19:46:26.951-08:00Session: Positioning your Library Marketing for SuccessPositioning your Library Marketing for Success<br />
<br />
Cake not just icing<br />
<br />
5 keys to library marketing success<br />
<br />
1. Make marketing part of the strategy<br />
- not just 'can you make a flyer'<br />
2. Set clear goals from the beginning<br />
- metrics and how will you define success of campaign<br />
3. Support from the top is critical<br />
- seat at the table of leadership group, autonomy able to say no or yes to projects<br />
4. Understand your audience<br />
- where does audience live, where do they get their information, opt in listserv<br />
5. Understand the tools<br />
- start with a press release, define scope of the project in the press release<br />
<br />
Examples of successful campaigns<br />
<br />
<b>A. Open House</b><br />
Objectives: increase attendance, reduce library anxiety, show resources<br />
$3000 happy video, happy tshirt give away<br />
<br />
<b>B. Blue Crew</b><br />
Objective: increase reference statistics<br />
To begin gather front line staff.<br />
Customer service training, how we might portray them as a group to engage students, branded themselves as blue crew, library purchase shirts (a variety of styles and type) improved visibility and service point<br />
Branded all services, chat, reference etc with blue crew<br />
1 year campaign but they are still using the brand<br />
<br />
Set metric from the beginning. Their goal was a 40% increase in statistics. They achieved a 48% increase.<br />
<br />
<b>C. UndeadTech</b><br />
Campaign for 2 weeks to find cables to get info off dead devices<br />
Prepared staff to answer questions<br />
Facebook ad<br />
<br />
<b>D. GRRM comes to Texas A&M</b><br />
George R.R.Martin<br />
Deeper than swords<br />
Press release, invitation, dinner for 80 people at $400 each which raised money for campaign<br />
Dinner included reception<br />
Standard free lecture<br />
Book signing<br />
HBO actually helped and pre-screened an episode<br />
<br />
<b>E. Virtual Exhibit: Gebhardt Company Archive in Special Collections</b><br />
Who is this for?<br />
What are we hoping to get out of this<b> </b>campaign<br />
How do we engage them<br />
<b><br /></b>
For foodies, donors<br />
<b><br /></b>
virtual exhibit, both in spanish and english, visually engaging, light on reading, bordering on edutainment, little metadata, guestbook, pinterest board.<br />
http://webapp.lib.utsa.edu/Gebhardt/<br />
<br />
What didn't work:<br />
<b>A. Embedded Peer Coaches</b><br />
Office hours in library for peer tutoring<br />
A case of 'make us a flyer'<br />
needed to do more research prior to launching service<br />
<br />
-----<br />
<br />
1. Advocate for seat at the table<br />
2. Take the time to gather baseline data (set clear goals)<br />
3. Make case with data & proven success<br />
4. Do your audience research (10 people minimum)<br />
5. Find tools audience use the most<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-75594568252142308942016-11-16T19:23:00.001-08:002016-11-16T19:23:29.232-08:00Session: Libraries Learn from Ad AgenciesLibraries Learn from Ad Agencies<br />
Spenser Thompson<br />
<br />
Marketing - Sales - Fundraising ... connect the messages<br />
<br />
"We are going to be campus/community focused and have spectacular marketing meetings"!<br />
<br />
"Marketing makes money for a company by turning more strangers into champions"<br />
i.e. Apple users or Trekkies<br />
<br />
* Marketing helps get people to the next step of their journey<br />
* Great marketing is community focused no services focused. Fall in love with the User<br />
<br />
Create and use personas to better understand your audience. Social Sarah or Techie Tom<br />
What kind of car does your audience drive? Office park dad, soccer mom, millennial max. <br />
<br />
Marketing is <b>Drama Driven</b> not just data driven<br />
<br />
A brand is ONE idea, no 'me too'<br />
<br />
Examples: Life or Success or Trust. Showed the Life marketing campaign image for a public library.<br />
<br />
Always be closing<br />
<br />
Ask in meeting<br />
What is the problem and how can marketing solve it?<br />
What is it trying to achieve?<br />
Narrowed focus enough?<br />
What is library route?<br />
What does person in charge of audience think?<br />
What community?<br />
We're tired of campaign but are users? (don't rotate to a new one too quickly)<br />
Do not compose slogans<br />
<br />
Push back at meetings<br />
<br />
Who are the ten people who need to be aware. Don't do awareness campaigns<br />
<br />
Don't crowd the message<br />
<br />
Who are we talking to? Why do they care?<br />
<br />
Hubspot<br />
<br />
Business goal would be funding librarians<br />
Value the librarians<br />
<br />
Libhub<br />
Yelp (quiet place to study)<br />
Foogle<br />
<br />
We are not a book warehouse<br />
<br />
5 things monkeys do<br />
Chat<br />
See themselves<br />
Contact us<br />
Like & Follow<br />
Subscribe (create listserv notices for activities/events/information<br />
<br />
Follow users to see what they are interested in<br />
<br />
To vendors. How are you going to help librarians succeed with your product?<br />
<br />
Be old fashioned. Get out and hustle<br />
<br />
Create bonds early in the relationship (high school? or at least freshmen)<br />
<br />
Service strategy<br />
Focus on community<br />
Harmonize marketing sales fundraising<br />
Passionate leaders<br />
Marketing - good business<br />
Marketing is also ears<br />
Love the audience<br />
<br />
marketinglibraries.com<br />
<br />
<br />
<br />
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-61219281323962332442016-11-16T19:12:00.004-08:002016-11-16T19:12:49.196-08:00Session: Market Research: Make it BetterMarket Research: Make it Better<br /><br />Good surveys can be very helpful<br /><br />1. Who is gong to be surveyed?<br />2. How will the survey be conducted. There are pros and cons for each methodology:<br /> a. telephone<br /> b. mail<br /> c. online<br /> d. in person<br />3. Recruit respondents, lawn signs, postcards<br /><br />Some questions reworded for better results:<br /><br />1. About how many times have you visited the library in the past 12 months? If you aren't sure, give us your best guess.<br />____ times<br /><br />2. How often do you use the following service, select all that apply<br /><br />Include null options such as no answer, or no opinion<br /><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-80265825983267982342016-11-16T19:07:00.006-08:002016-11-16T19:08:23.271-08:00Keynote by John HaydenLibrary Marketing and Communication Conference<br />
Keynote by John Hayden<br />
From interruption to invitation<br />
<br />
What is the product we're offering?<br />
<br />
Marketing job description:<br />
Not just to get the word out but to distribute information, get other people to get the word out.<br />
<br />
"Would *I* really share this?"<br />
<br />
Listen first before marketing<br />
Demographic information is just not that helpful.<br />
Instead create personas.<br />
<br />
Who are your people?<br />
What do they care about?<br />
What do they want to do?<br />
<br />
Use verbs!<br />
Learn, connect, share<br />
<br />
Book: "Facebook marketing for dummies"<br />
<br />
Be Useful<br />
* to each audience<br />
* connect people to resources<br />
* connect people to each other<br />
* solve problems<br />
* point the way<br />
<br />
Be a conversation starter<br />
Not just update Facebook and walk away, but start conversations.<br />
* conversation - connection<br />
* ask questions<br />
* ask for stories<br />
* ask for opinions<br />
* ask for help<br />
* seek to understand<br />
* use regular themes<br />
<br />
Example of doing it right: Cornell birds <br />
* what's your favorite bird? Identify bird? Submit photos.<br />
<br />
* use multiple choice questions<br />
<br />
Example: waht's your favorite flavor of ice cream, chocolate, vanilla, strawberry<br />
<br />
* use true false<br />
* use caption contests<br />
<br />
Be a storyteller<br />
* what's the hook<br />
* what's the payoff<br />
* patron is the hero<br />
<br />
Example: picture of cute dog with leaf on head (hook) emotional reaction. Patron wants to be part of the story. Ask, connect, grow, shinel. Story of person impacted by library<br />
<br />
DO NOT post pictures of:<br />
1. people standing next to each other<br />
2. pictures with no descriptions<br />
3. irrelevant<br />
<br />
DO post pictures<br />
1. people in action<br />
2. show relationship<br />
3. show results<br />
4. show problems<br />
<br />
Be a Conductor<br />
* all channels playing together (marketing, sales <front line="" staff="">, fundraising)<br />* editorial calendar is the sheet music (themes, what's the message, how all channels participate in message)<br />* patrons hate noise but love music<br /><br />Be a Human Being First<br />* reply quickly & cheerfully<br />* listen & have empathy<br />* have a sense of humor<br /><br />Welcoming Patrons<br />#1 Thank them sincerely (Say it better with a video on the thank you page)<br />#2 Reinforce impact they made (Remove the organization from the thank you)<br />#3 Ask what they thinK (Follow up with patron surveys, For instance what subjects? Gives some sense of control)<br /><br />Onboarding<br />Welcome<br />Remind<br />Invite<br /><br />Bring library to patrons<br /><br />Live Facebook video <br />1. don't freak out<br />2. pick a topic people want to discuss<br />3. make an outline for your broadcast<br />4. respond to comments thoughout<br />5. recycle recording, slice it up and repurpose<br /> use transcribe.me.com to add to blog<br /></front>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-68021451209171574982016-09-27T10:45:00.000-07:002016-09-27T10:45:41.747-07:00What Bird Are You? I asked my library colleagues to take the "<a href="https://cornelllabpublishinggroup.com/quizzes/?v=7516fd43adaa#.V6yaASqDnVs.facebook" target="_blank">What bird are you most like?</a>" Facebook test from Cornell Lab. I then had them fill out a brief survey stating which bird they were, on which side of the the classic division of public or technical services personnel, and whether they were faculty or paraprofessional staff. <br />
<br />
The results were all I could hope for. Of the 35 people working at the library 27 responded to the survey 19 staff and 8
faculty, 16 in public services and 10 technical services with one abstention on the division question.<br />
<div class="MsoNormal">
<o:p></o:p></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-JS4znK_6vbo/V-qu422l22I/AAAAAAAACF4/VwK1iEjp8UcoNJV8A5Rj-I3EtBT_eepRQCLcB/s1600/birds01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="425" src="https://3.bp.blogspot.com/-JS4znK_6vbo/V-qu422l22I/AAAAAAAACF4/VwK1iEjp8UcoNJV8A5Rj-I3EtBT_eepRQCLcB/s640/birds01.jpg" width="640" /></a></div>
<br />
5 ravens, 4 kestrels, 3 mallards, 2 crows, and 2 magpies. So what happens when we add the two divisions of Public/Technical services and Faculty/Staff?<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-svarxvmdNqQ/V-qvI9v9E3I/AAAAAAAACF8/BmpfAHlRC-MJsnNYEmuU8VfoZYx5savBACLcB/s1600/birds02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="464" src="https://4.bp.blogspot.com/-svarxvmdNqQ/V-qvI9v9E3I/AAAAAAAACF8/BmpfAHlRC-MJsnNYEmuU8VfoZYx5savBACLcB/s640/birds02.jpg" width="640" /></a></div>
<br />
Overlap only occurred with three birds<br />
<br />
<ul>
<li>Three staff Ravens in Public Services</li>
<li>Three staff Mallards in Public Services </li>
<li>Two faculty Crows in Public Services</li>
</ul>
<br />
<div>
So why did I do this? Diversity. Diversity is more than what you can see when you look at someone. We are all different even when we seem mostly the same. I'm hoping this opening gambit can lead to a larger and more far-reaching conversation of differences, respect, encouragement, inclusion and yes, diversity.</div>
<div>
<br /></div>
<div>
-- Jenny</div>
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-29938632696037973192016-09-20T08:21:00.002-07:002016-09-20T08:21:11.854-07:00Domes for LibrariesFull disclosure: My father is David South, originator of <a href="http://www.monolithic.org/" target="_blank">Monolithic Domes</a>. <br />
<br />
I love these dome libraries!!!<br />
<br />
The most recent Domed library is the Kasson Public Library in MN. More photos and information about this dome can be found at: <a href="http://www.monolithic.org/news-feed/kasson-public-library-opens-its-doors">http://www.monolithic.org/news-feed/kasson-public-library-opens-its-doors</a><br />
<br />
<a href="http://images.monolithic.org/img/2016/09/08/57d1e213d12bc37122467f1f/medium/kasson-library-minnesota-monolithic-dome.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://images.monolithic.org/img/2016/09/08/57d1e213d12bc37122467f1f/medium/kasson-library-minnesota-monolithic-dome.jpg" height="480" width="640" /></a><br />
<br />
Another adorable dome library part of an elementary school in the Philippines. <a href="http://www.monolithic.org/in-the-media/dry-library-opens-in-philippines">http://www.monolithic.org/in-the-media/dry-library-opens-in-philippines</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://images.monolithic.org/img/2015/09/05/55eb34eb070efd1c7f000001/medium/dry-mural.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://images.monolithic.org/img/2015/09/05/55eb34eb070efd1c7f000001/medium/dry-mural.jpeg" height="435" width="640" /></a></div>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-75960894455340893012016-09-06T11:04:00.002-07:002016-09-06T11:04:44.847-07:00Clever Collection Concept<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-bsStG2cw4VI/V88E0HCwuII/AAAAAAAACFk/JQI-v6R75xsHFUtt4FrNQwDz8rqgb6E-gCLcB/s1600/Lowell%2BObservatory.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="476" src="https://3.bp.blogspot.com/-bsStG2cw4VI/V88E0HCwuII/AAAAAAAACFk/JQI-v6R75xsHFUtt4FrNQwDz8rqgb6E-gCLcB/s640/Lowell%2BObservatory.jpg" width="640" /></a></div>
<br />
<br />
One of my friends took this picture of the Lowell Observatory 'vote with your wallet' idea.<br />
<br />
I wonder how we could adapt this to the world of libraries...Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-66748055633222307862016-08-23T07:26:00.000-07:002016-08-23T07:26:46.124-07:00Ready or Not, You're Now a Health Sciences Librarian!Change, you never know when it will happen to you. Change, it's the new normal. Right? In the summer of 2015 for a variety of reasons someone needed to step up and help out our Idaho Health Sciences Library. It now consisted of one faculty and one staff person. Someone needed to help out. I was just finishing up a year as Faculty Senate co-chair, and two building projects (new carpet on two floors & earthquake bracing for all stacks) so of course, I had time to help out. The department was moved into my domain and *poof* I was now going to be a health science librarian. Well, not exactly.<br />
<br />
I am not a health science librarian. However, I can teach. I know how to use the databases to which the library subscribes (though I hadn't ever counted on knowing in any detail those belonging to the health sciences). And I like learning new things. What could possibly go wrong? Innocence and bravado can take you places you never expected to go and I began the year armed with a little knowledge and a lot of enthusiasm. It worked, at least to a degree. I was able to teach orientations where faculty wanted me to show the scope of resources available to students. I was able to teach searching using keywords and subject terms. I watched a lot of online webinars on the various primary databases such as PubMed, CINAHL, Clinical Key etc. <br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/GZWkh-gpC8U?list=PLBzFFB2hT9f7Kg8Vg6_kV4_87U2qm4ozI" width="560"></iframe>
<br />
As the semester wore on the 'intro' workshops finished and new more in-depth ones came on. These in-depth sessions wanted me to teach topics such as research for Evidence Based Practice and Spanish for the Health Sciences. At this point I turned to the real Health Sciences librarian left at ISU. Molly. Molly is an amazing, knowledgeable, energetic librarian who has created a large number of online tutorials to help students learn the very things I needed to teach. I watched her tutorials. And I rewatched them. I even included some in the various workshops. I cannot thank Molly enough for her rescue. <a href="https://www.youtube.com/channel/UCE-AbJaAUFqCoTl5D0w-CAw" target="_blank">Molly's YouTube</a><br />
<br />
I'm still not a health sciences librarian. I just don't have the depth of subject knowledge required. But I'd like to think that I'm effective of at least getting students started in the right direction with their research. Interestingly enough I think this work has improved my own research abilities. (How could it not?)Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-51523073368381070552016-08-16T09:21:00.000-07:002016-08-16T09:21:40.881-07:00Promotion and Tenure: Carnegie Reclassification Triggers a Revision<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-Ti7PKe9cgzI/V7M6bIKEb9I/AAAAAAAACFM/oHb7ta3exNAKCTX1bQWyRUh8zSfKHgpmQCLcB/s1600/Standards.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="295" src="https://4.bp.blogspot.com/-Ti7PKe9cgzI/V7M6bIKEb9I/AAAAAAAACFM/oHb7ta3exNAKCTX1bQWyRUh8zSfKHgpmQCLcB/s320/Standards.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image from Mike's Blog: http://mrs.sog.unc.edu/?p=1542</td></tr>
</tbody></table>
Last year my colleagues Sandra Shropshire, Karen Kearns (deceased) and I published an article on promotion and tenure and how it changed when Idaho State University was reclassified as a research institution.<br />
<br />
When I began work here (1995) at the Oboler library all you had to do was your job. Do it well and you would be moved up the promotion chain. With a change in deans the emphasis became one of teaching. 'All faculty teach' therefore library faculty must teach. Teaching became the most important factor for tenure and acquiring another advanced degree became the measurement for the rank of Professor. Then there was a change of University Presidents and with this change the emphasis became one of research. No longer did the maxim 'all faculty teach' apply. Instead it was one of 'all faculty research.' All of this change occurred over a period of approximately 12 years.<br />
<br />
The change of emphasis to research was turbulent across campus as faculty re-tooled for research. I must acknowledge that many departments, and faculty were already strong researchers and did not have any difficulty. A stop the clock policy was implemented by administration to assist in the retooling.This policy allowed faculty 1-2 years off the tenure clock to get researching. One of the provosts during this time came to the library and gave us the minimum of two peer-reviewed publications for each promotion/review (approx 5 years). It was recognized that library faculty are different than regular departmental teaching faculty and therefore the workload and output would also be different. Concurrently the university instituted new workload policies, new promotion and tenure policies and new post tenure review policies. There was a lot of change going on. It was as this turbulence was settling that we wrote our paper.<br />
<br />
Shropshire, Sandra, Jenny Lynne Semenza, and Karen Kearns. "Promotion and Tenure: Carnegie Reclassification Triggers a Revision." Library Management 36, no. 4/5 (2015): 340-50. doi:10.1108/lm-09-2014-0113.<br />
<blockquote>
ABSTRACT<br />
Purpose – The purpose of this paper is to provide a comprehensive assessment of promotion and tenure for librarians in light of increased scrutiny and expectations by the administration of Idaho State University (ISU). This increased rigour was prompted by a move up in the Carnegie Classification System. Design/methodology/approach – A literature review was performed using library databases, as well as assessing peer institution promotion and tenure documents. Additionally ongoing feedback from University administrators was solicited. The process took for the creation of a new promotion and tenure document for ISU library took two years from the beginning of the project to the final approved document. Findings – The study found a dearth of performance benchmarks in both literature and peer institution policies and required the authors, along with other library faculty, to create evidence based benchmarks for ISU aligned with traditional standards of teaching, research and service. Originality/value – This paper is an inclusive assessment of the literature on faculty promotion and tenure, the policies of ISU’s peer institutions, and the change of Carnegie Classification’s impact on the ISU policies</blockquote>
We rewrote our library workload policy, our promotion and tenure policy and created many guideline documents for ourselves and our colleagues to assist in navigating the paperwork processes. To manage these documents we used Google Sites to create a website where everyone could access the documents. Since the change there has been an increase in the publication record of library faculty here at ISU and several successful promotions and awards of tenure. <br />
<blockquote>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-9BEW7cjrKDs/V7M6vP8MqwI/AAAAAAAACFQ/6QbMf4xBfJ0nYy7nnU1d32Hw785BC9qewCEw/s1600/wordle5-women.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="412" src="https://4.bp.blogspot.com/-9BEW7cjrKDs/V7M6vP8MqwI/AAAAAAAACFQ/6QbMf4xBfJ0nYy7nnU1d32Hw785BC9qewCEw/s640/wordle5-women.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small; text-align: start;">Image from: https://www.unlv.edu/diversityinitiatives/2015-climate-survey</span></td></tr>
</tbody></table>
</blockquote>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-77226462334200871142016-08-05T19:26:00.003-07:002016-08-05T19:26:50.638-07:00Disability Awareness TrainingAnother great session, this one focused on updating our understanding of interactions, communications, services and resources for people with disabilities. <br />
<br />
According to the 2006 Canadian Census every seventh person has a disability. One of the new terms/concepts for me was the idea of aging into disability. <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-cCBVkknBaJs/V6VFsqIgQqI/AAAAAAAACEw/rleXtZ3bhLoRbgpnuZa-jfDbby1W_TiXQCLcB/s1600/seeperson.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-cCBVkknBaJs/V6VFsqIgQqI/AAAAAAAACEw/rleXtZ3bhLoRbgpnuZa-jfDbby1W_TiXQCLcB/s320/seeperson.jpg" width="303" /></a></div>
From a survey:<br />
What is helpful<br />
<ul>
<li>Accessing catalogue from home</li>
<li>Home delivery</li>
<li>Plain language</li>
<li>Staff accessing shelves on my behalf</li>
<li>Being given extra time</li>
<li>Staff open to various communication modes</li>
</ul>
What are barriers<br />
<ul>
<li>Physical environment</li>
<li>Time on computer</li>
<li>Standing in line or carrying items</li>
<li>Crowded public seating</li>
<li>Cognitive demands</li>
<li>Asking for help and feeling like I take too much time</li>
<li>Confusing signage</li>
<li>Patronizing, impatient or insensitive staff</li>
</ul>
Universal Design<br />
Fix the environment, the issue or barrier in the environment (not the individual)<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-C8J_xa9XIcc/V6VHqA0NwII/AAAAAAAACE8/xYhPDg4hDakTTl2kAnViTAePLm_Mwl40ACLcB/s1600/universal%2Bdesign%2Bcomic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://3.bp.blogspot.com/-C8J_xa9XIcc/V6VHqA0NwII/AAAAAAAACE8/xYhPDg4hDakTTl2kAnViTAePLm_Mwl40ACLcB/s640/universal%2Bdesign%2Bcomic.jpg" width="640" /></a></div>
<br />
Principles of Universal Design<br />
<ul>
<li>Equitable Use</li>
<li>Flexibility in Use</li>
<li>Simple and Intuitive</li>
<li>Perceptible Information</li>
<li>Tolerance for Error</li>
<li>Low Physical Effort</li>
<li>Size and Space for Approach and Use</li>
</ul>
Diversity is normal<br />
<br />
Take time to do more research on these topics:<br />
<ul>
<li>Person First Language</li>
<li>Cognitive Disabilities</li>
</ul>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-5451769755827714392016-08-05T18:25:00.000-07:002016-08-05T18:25:39.329-07:00Safety, Security, & Self DefenseThe session began with a video from Ohio State "Run Hide Fight"<br />
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<iframe width="560" height="315" src="https://www.youtube.com/embed/9Z9zkU--FLQ" frameborder="0" allowfullscreen></iframe>
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There are four sections to the comprehensive training plan as implemented by Eastern Washington University.<br />
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1. Safe environment<br />
2. Self defense<br />
3. Workplace safety<br />
4. First aid<br />
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1. Safe Environment Training<br />
They hired an outside consultant (Joe Fithian) to run a 7 hour training session.<br />
2. Self Defense Training<br />
Brought in someone from the Police department for ~2 hours<br />
3. Preventative Measures<br />
Situational awareness, plan of action,<br />
3b. Workplace Safety Training<br />
Police came in to analyze service points and workspace to assist in recognizing dangers and opportunities, such as escape routes, hiding places, and self defense options.<br />
4. First Aid<br />
Fire department, but could have brought in training from a variety of sources including hospital, or Red Cross<br />
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They distribute detailed building plans with exits marked and icons for the locations of First Aid Kits, Trauma Kits, and Disaster Kits. <br />
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In dangerous situations it's useful for everyone to recognize use the same code word or physical action like pulling on an ear a l'a Carol Burnett. <br />
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Policy to not verify students work status, schedules or other personal information via the phone.<br />
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Program:<br />
2-4 times a year employees are invited to attend a safety session. This is made up of a video and discussion. <br />
Once a year or so for first aid training.<br />
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They have also hosted training for emergency and law enforcement personnel. They did it when the library was closed and the librarians were able to volunteer to be the victims. This included classroom instruction for the personnel, then increasingly difficult scenarios.<br />
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This was a fascinating session and I have a lot of information to digest and training to implement. <br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-36268293.post-81403376102069142412016-08-05T15:54:00.001-07:002016-08-05T18:07:32.798-07:00Energized for ExcellenceHealth and Productivity Expert Michelle Cederberg:<br />
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She is an energetic and energizing speaker combining wit and wisdom. Here are my somewhat disjointed notes. I'm definitely buying her book.<br />
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We all have excellence! Attack today with boldness.
The energy within is a renewable resource
Referred to her book "<a href="https://www.amazon.com/Energy-Now-Small-Steps-Energetic/dp/1591811775/ref=sr_1_3?s=books&ie=UTF8&qid=1470437210&sr=1-3&keywords=Energy+Now" target="_blank">Energy Now</a>"<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://images-na.ssl-images-amazon.com/images/I/41jFE40u5NL._SX322_BO1,204,203,200_.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://images-na.ssl-images-amazon.com/images/I/41jFE40u5NL._SX322_BO1,204,203,200_.jpg" width="207" /></a></div>
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Also referred to the book "<a href="https://www.amazon.com/First-Things-Stephen-R-Covey/dp/0684802031/ref=sr_1_1?s=books&ie=UTF8&qid=1470437289&sr=1-1&keywords=First+Things+First" target="_blank">First Things First</a>" by Stephen R. Covey (the table below is adapted from this book). How are you currently spending your time? Reprioritize! You can always find time for what you think is important.
Move your growth tasks into obligations.
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<br />
<center>
<table border="2">
<tbody>
<tr><td>Urgent and Important<br />
<b>Obligation</b></td><td>Important not Urgent<br />
<b>Growth</b></td></tr>
<tr><td>Not Important but Urgent<br />
<b>Distraction and Deception</b></td><td>Unimportant not Urgent<br />
<b>Waste</b></td></tr>
</tbody></table>
</center>
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When it's hard to say no. Answer the request with a pause and the words "That sounds like a great idea. I'll get back to you in 24 hours."<br />
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Physical, emotional, mental health = high performance<br />
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"Stress does not like salad"<br />
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And there's another book by Michelle "<a href="https://www.amazon.com/Your-Life-Sucks-its-Fault-ebook/dp/B0064E86CU" target="_blank">If Your Life Sucks It's Your Fault</a>" she describes it as a book that people buy to give away...<br />
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MESH: Move, Eat, Sleep, Hydrate<br />
Move: Do more than is normal for you. Incremental improvement.
Go big or go home doesn't work.
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Eat: bite sized changes<br />
Sleep: do it<br />
Hydrate:<br />
and<br />
Slow down, pause, rest<br />
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There's a difference between Mind Full and Mindful<br />
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Prioritize your time<br />
Protect your time<br />
Power-up using MESH (Move, Eat, Sleep, Hydrate)<br />
Pause and Breathe<br />
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Small steps count.
Do the work
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<br />Unknownnoreply@blogger.com0