Library Banter

Space Study:  Akron University Library survey's the in building users simple coded paper survey, delivered by library student employee...

Gina Millsap is the chief executive officer of the Topeka & Shawnee County Public Library.  Began with great funny library promo video...

My favorite slide from the conference: Indeed Random thoughts: Try content marketing (the stories of your library, services) D...

Keynote Speech by Shel Holtz of www.holtz.com Shel Holtz is principal of Holtz Communication + Technology, a consultancy that helps organi...

I like how they honor everyone who donates to the zoo!  And it is a fabulous zoo.  A giraffe: Another sign   The H...

Notes from a workshop Creating Print Content Define your audience i.e. college bound students Define their information gathering need...

Donor wall Donor wall 2 The bigger the gift...

It's that time of year when performance evaluations are written. I don't know about anyone else but I sometimes struggle with writi...

Conversion Visitor A  -----Customer B Measure foot traffic Click through rates from newsletter Customer Journey map Know the jo...

Signs are living documents Signage Communicates Promotes                            (promotional) Provides direction            (...

Forget gate count Facebook to geolocate people around the building Loyola programs: ·          Haunted library – theater arts do ...

Letterspacing (consistent fonts across all channels, cushion size) Does physical signage too How it’s done (color coded signage types) ...

Digital is one channel not the only one “Your brand is not your logo. It is all of the associations & projections your customers pu...

Positioning your Library Marketing for Success Cake not just icing 5 keys to library marketing success 1. Make marketing part of the s...

Libraries Learn from Ad Agencies Spenser Thompson Marketing - Sales - Fundraising ... connect the messages "We are going to be cam...

Market Research: Make it Better Good surveys can be very helpful 1. Who is gong to be surveyed? 2. How will the survey be conducted. There a...

Library Marketing and Communication Conference Keynote by John Hayden From interruption to invitation What is the product we're offe...