Began with great funny library promo video from the Topeka and Shawnee CPL: https://youtu.be/IfNfnL64rOQ
More of marketing materials based on this video are found https://tscpl.org/books-movies-music/checkitout
Notes:
Your Brand is what people say about you when you're not in the room. -- Bezos
This library hired an outside firm and nine months later fired them.
They broke many of the rules of creating a plan.
Created core values including:
- Excellence
- Accountability
- Literacy
- Freedom
- Teamwork
- Curiosity
Brand is what people feel about the library not what the library has
Their new brand is Stay Curious
Additionally they created Project forms/tickets Web based event registration
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